Digital Marketing Assessment and Strategy Development
Fill out the form below for a free initial 30 minute consultation.
Unlike most assessment services where a salesperson or lead generator simply types in your information and sends you a canned, automatically generated assessment, you will receive a comprehensive assessment and recommendation performed by Lawyer Marketing Expert Dan Stratford. After an initial free 30 minute consultation, and in as soon as 2 business days Dan will meet with you for 1.5 to 2 hours to go over your assessment, and give you a recommendation based on the needs and goals of your law firm, rather than the needs and goals of a salesperson.
At the end of the engagement, you will be able to engage with prospective digital marketing agencies confidently with a succinct request for proposal. As an additional service, Dan will help you analyze the digital marketing companies so that you can pick the one that will be the best fit and will be most likely to provide the best results for your law firm. Dan will also show you how to hold the service provider(s) accountable so you know they are continuing to do what is best for your firm week in and week out.
What is included in the digital marketing assessment?
- Firm Needs and Goals Analysis
- Advanced Keyword Research
- Web Design and Content Analysis and Recommendations
- On-Site SEO Analysis and Recommendations
- Off-Site SEO Analysis and Recommendations
- Competitive Analysis
- Google Adwords & Other Paid Search Analysis and Recommendations
- Social Media Marketing Analysis and Recommendations
- Recommendations for Prioritizing Next Steps
- RFP (Request for Proposal) Development
After you submit the information below you will have the opportunity to schedule a meeting with Dan via his online calendar.