Making Sure Your Law Firm is SEO Friendly
Law firm SEO Expert Dan Stratford 5 Part Series on Making Your Website SEO Friendly What do I mean by “SEO Friendly”? Simply put, it means removing any and all obstacles that could work against your “favor” in the eyes of the search engines, particularly; Google, Bing and Yahoo! For the most part we consider […]
3 Things Every Lawyer Should Know Before Going Digital
While there are more than 3 things you need to learn about digital marketing for your law firm, if I had to break it down to 3 vital steps for success, these are them… Develop the message you need to engage with your target buyer personas. You can read the details on this topic in […]
The Vital First Step Towards SEO or Any Law Firm Marketing
What is the vital first step towards SEO or any law firm marketing? Developing the correct messaging to engage with your target buyer or “client” personas. I used to be as guilty as anyone at NOT doing this. To start a law firm SEO, PPC or any strategy I first looked at keywords, which to […]
What are the steps to developing a search marketing strategy for my law firm?
You have decided you need to begin using search marketing to drive new clients to your law firm. Whether you are starting a new law firm, or at a point in your current firm when you could use a larger quantity and/or better quality of client, taking the proper amount of time and effort to […]
Law and Social Media
Why Social Media for Law Firm Marketing? Social Media for law firm marketing is more like “old school” marketing than television, yellow pages SEO or search engine marketing ever were or ever have been. What do I mean by that? Well, before law firms were allowed to “market” themselves via advertising channels, being social was […]
Google Penalty Recovery
Google penalties are a true bummer. It is even more frustrating if the “punishment” is algorithmic and you follow the Webmaster Quality Guidelines by the book. You try to think what you did wrong, but finding the answer is like looking for a needle in a haystack. At this point, the most logical thing you […]
Can Google Adwords be Profitable for my Law Firm?
Post Summary Case Study for Google Adwords How to Lower Cost Per Click How to Lower Cost Per Client Acquisition How to Determine if You Can Profit From Google Adwords In the early 2000s, Google Adwords (PPC, Pay Per Click) was often an easy “plug in and profit” way of marketing. With just a little […]
Is my website penalized by google?
How do you know if your law firm website has been “penalized” by Google? First Step: Assess The Damage In the SEO industry, we have a few ways of defining penalties: 1-Penalty messages from Google in your Google Webmaster Tools. There are generally two types of overt penalties communicated by Google in Webmaster Tools. […]
Link Building
Link Building for Attorneys Link building can be very tricky, leading to more questions than answers. In fact, some SEO companies are so afraid to provide link building services they are saying that link building is dead, that you should never do link building. They could not be more wrong. In competitive markets, you simply […]
Law Firm Marketing Vendors Avoiding Mistakes Others Have Made
Choosing the Right Law Firm Marketing Vendor for Your Law Firm Avoiding Mistakes Other Law Firms Have Made I have been consulting with law firms on matters of digital marketing since 2002, either as consultant for large service providers, as a freelancer, as CLE instructor or as a third party consultant. Over the last […]