The Vital First Step Towards SEO or Any Law Firm Marketing

What is the vital first step towards SEO or any law firm marketing? Developing the correct messaging to engage with your target buyer or “client” personas. I used to be as guilty as anyone at NOT doing this. To start a law firm SEO, PPC or any strategy I first looked at keywords, which to […]

Can Google Adwords be Profitable for my Law Firm?

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Post Summary Case Study for Google Adwords How to Lower Cost Per Click How to Lower Cost Per Client Acquisition How to Determine if You Can Profit From Google Adwords In the early 2000s, Google Adwords (PPC, Pay Per Click) was often an easy “plug in and profit” way of marketing. With just a little […]

Is Link Building Dead?

We have been hearing more articles every day about how “Link building is dead” and “content is king”. Can you trust the naysayers? The problem is that in most cases the people espousing this are either… The truth is that in a competitive market you have to have good content on a well structured site […]

What are the most common Internet marketing mistakes law firms make?

Common Law Firm Internet Marketing Mistakes Signing Long-term Contracts Vendors love it when you sign long-term contracts, and in many cases long-term contracts can be a win for your law firm. 2-4 year contracts can you get better deals when negotiating a lease for your office, practice management software fees and online research access fees. […]

Attorneys & Google Adwords Mistakes

Over just the last few weeks I have seen these mistakes made over and over again by the attorney clients for whom I have consulted-resulting in thousands of dollars being wasted on Google.   Most of these mistakes are because of the “defaults” Google Adwords sets up for you when you create a campaign. These […]

3 Law Firm Internet Marketing Mistakes You Should Avoid

Law Firm Internet Marketing Mistakes You Should Avoid Signing a long-term contract. It amazes me how many SEO or PPC firms want their customers to sign 12 month, 24 month or even 36 month contracts. In a world where things change daily, signing a long-term contract seems like a bad idea. Furthermore, without any “escape” […]