Is Link Building Dead?
We have been hearing more articles every day about how “Link building is dead” and “content is king”. Can you trust the naysayers? The problem is that in most cases the people espousing this are either… The truth is that in a competitive market you have to have good content on a well structured site […]
What are the most common Internet marketing mistakes law firms make?
Common Law Firm Internet Marketing Mistakes Signing Long-term Contracts Vendors love it when you sign long-term contracts, and in many cases long-term contracts can be a win for your law firm. 2-4 year contracts can you get better deals when negotiating a lease for your office, practice management software fees and online research access fees. […]
Law Firm Link Building – Backlink “Link Velocity”
“Link Velocity” If your website rankings have declined, it may be due to what I call “link velocity”. In other words, like many attorneys, you may be losing more links than you are gaining. This often happens because you are losing bad links you had acquired in the past that were considered at least “decent” […]
Attorneys & Google Adwords Mistakes
Over just the last few weeks I have seen these mistakes made over and over again by the attorney clients for whom I have consulted-resulting in thousands of dollars being wasted on Google. Most of these mistakes are because of the “defaults” Google Adwords sets up for you when you create a campaign. These […]
Not Just The First Page: The TOP of Google
First page is not good enough for our clients: We have success getting even personal injury attorneys into the 1-3 spots on Google organic and Google Places/Maps/Local results for the most competitive terms in large markets like Denver and Houston, and we can do the same for up to one attorney in each practice area […]
3 Law Firm Internet Marketing Mistakes You Should Avoid
Law Firm Internet Marketing Mistakes You Should Avoid Signing a long-term contract. It amazes me how many SEO or PPC firms want their customers to sign 12 month, 24 month or even 36 month contracts. In a world where things change daily, signing a long-term contract seems like a bad idea. Furthermore, without any “escape” […]