by Dan Stratford | Jun 18, 2015 | Consulting Services
While there are more than 3 things you need to learn about digital marketing for your law firm, if I had to break it down to 3 vital steps for success, these are them… Develop the message you need to engage with your target buyer personas. Know what cost per... 
by Dan Stratford | Jun 15, 2015 | Lawyer Marketing
What is the vital first step towards SEO or any law firm marketing? Developing the correct messaging to engage with your target buyer or “client” personas. I used to be as guilty as anyone at NOT doing this. To start a law firm SEO, PPC or any strategy I... 
by Dan Stratford | Jun 9, 2015 | Lawyer Marketing
You have decided you need to begin using search marketing to drive new clients to your law firm. Whether you are starting a new law firm, or at a point in your current firm when you could use a larger quantity and/or better quality of client, taking the proper amount... 
by Dan Stratford | Jun 7, 2015 | Attorney and Law Firm Blogging, Home Middle, Lawyer Marketing Blog, Social Media
Why Social Media for Law Firm Marketing? Social Media for law firm marketing is more like “old school” marketing than television, yellow pages SEO or search engine marketing ever were or ever have been. What do I mean by that? Well, before law firms were allowed to...