Can Google Adwords be Profitable for my Law Firm?
Post Summary Case Study for Google Adwords How to Lower Cost Per Click How to Lower Cost Per Client Acquisition How to Determine if You Can Profit From Google Adwords In the early 2000s, Google Adwords (PPC, Pay Per Click) was often an easy “plug in and profit” way of marketing. With just a little […]
Is my website penalized by google?
How do you know if your law firm website has been “penalized” by Google? First Step: Assess The Damage In the SEO industry, we have a few ways of defining penalties: 1-Penalty messages from Google in your Google Webmaster Tools. There are generally two types of overt penalties communicated by Google in Webmaster Tools. […]
Link Building
Link Building for Attorneys Link building can be very tricky, leading to more questions than answers. In fact, some SEO companies are so afraid to provide link building services they are saying that link building is dead, that you should never do link building. They could not be more wrong. In competitive markets, you simply […]
Law Firm Marketing Vendors Avoiding Mistakes Others Have Made
Choosing the Right Law Firm Marketing Vendor for Your Law Firm Avoiding Mistakes Other Law Firms Have Made I have been consulting with law firms on matters of digital marketing since 2002, either as consultant for large service providers, as a freelancer, as CLE instructor or as a third party consultant. Over the last […]
SEO Analysis – On-Site SEO
This is the full transcription of part 3 of 4 in a series that shows you how to audit or analyze the work of your SEO provider. You can see the whole video series in our Video Blog Series.
Law Firm SEO
How to Succeed With SEO Law firm SEO is challenging. It’s competitive, always changing, yet it can be a very profitable way to grow your law firm. When SEO is done right it can be one of the most cost effective ways to acquire new high quality clients. The challenge for most firms is figuring […]
SEO Analysis – Off-Site SEO
This is the third part in a four part series of analyzing the work of your SEO provider. In this step, we’re going to talk about auditing your website
Blogging for Lawyers: Finding Topics That Drive New Clients
