Law Firm SEO
I hear from attorneys every day who have questions about Law Firm SEO:
- Why is my website not ranking?
- What do I need to do to get new clients from my website?
- Is PPC a good way to get new clients?
- How much should I spend on a new website?
- Is my current SEO provider doing anything?
- How do I know if I am getting a return on my investment?
- Should I be adding content to my website?
- Is link building still a good strategy?
- How do I get my site ranked in the Google Maps?
- …and many more
Many of these law firms who have invested thousands, tens of thousands and even hundreds of thousand of dollars and had excellent results from their SEO efforts. There are others who had website that ranked well at one time, but their organic rankings declined due to a Google algorithm change or multiple changes that made their site gradually or instantly become out of date from an SEO perspective. Still other attorneys who have never been able to achieve the ranking results they desire.
The legal market has been one of the most competitive online marketing spaces since the days of the yellow pages, when spending tens of thousands of dollars a month on yellow page ads was very common for law firms. At least for a few dozen per major metro market.
Law firms that do well at SEO often reap the benefits of a relatively high volume of new prospective clients from calls and emails through their website. If you are new to the SEO world or looking to improve your game, Dan Stratford can help you find the right solution for your firm.
Start out with a 30 minute free digital marketing assessment with us which includes about 30-60 minutes of research, by following this link: Digital Marketing Assessment.
Visit the links below to learn more about Law Firm SEO.
Making Sure Your Law Firm is SEO Friendly
Law firm SEO Expert Dan Stratford 5 Part Series on Making Your Website SEO Friendly What do I mean by "SEO Friendly"? Simply put, it means removing any and all obstacles that could work against your "favor" in the eyes of the search engines, particularly; Google, Bing...
Google Penalty Recovery
Google penalties are a true bummer. It is even more frustrating if the “punishment” is algorithmic and you follow the Webmaster Quality Guidelines by the book. You try to think what you did wrong, but finding the answer is like looking for a needle in a haystack. At...
Is my website penalized by google?
How do you know if your law firm website has been “penalized” by Google? First Step: Assess The Damage In the SEO industry, we have a few ways of defining penalties: 1-Penalty messages from Google in your Google Webmaster Tools. There are generally two types of...
Google Penalty Recovery for Lawyers
So you have been penalized by Google and want to know how to recover? Step 1: Analyze the situation: (You can follow my step-by step process for analyzing or auditing your SEO efforts with a series of blog posts that can be found at this link: SEO Audit for Law Firms)...
SEO Backlink Analysis: Natural Link Profile Part 2 of 2
Is Your SEO Provider Making Sure You Have a Natural Looking Link Profile? One of the challenges is what’s a natural looking link profile, right? Some people go out and they try to say oh, branded links, or follow or no-follow links are no good, or site way links are...
Analyzing The Work of Your SEO Provider, Part 4 of 4: Off-Site SEO
Analyzing The Work of Your SEO Provider, Part Four, A:Link Building and Off-Site SEO Today, we’re going to finish the series on analyzing the work of your SEO provider with Step 4, where you look at off-site optimization which is anything that your SEO provider could,...
Analyzing the Off-Site SEO Work of Your Search Engine Optimization Service Provider
Video – Analyzing The Work of Your SEO Provider Part 3: On-Site Audit
This is part 3 of a series of videos showing you how to analyze the work of your SEO. Look for the transcription in the next post…
Blogging for Lawyers: Finding Topics That Drive New Clients
How lawyers can find topics to blog about that will drive clients your way. This is a transcript for the video “how to” presentation. You can watch the video here: Attorney Blogging: Finding New Blog Topics That Drive Targeted Traffic Dan Stratford: Hello, and welcome...
Video Presentation – Attorney Blogging: Finding New Blog Topics That Drive Targeted Traffic
How to Find New Topics About Which to Blog Transcript of this video will be posted in a few days, but for now, I hope you enjoy this video…
Video – Analyzing The Work of Your SEO Provider Part 2: Ranking Analysis
Analyzing the Work of Your SEO Provider, Step 1: Keyword Research.
Analyzing the Work of Your SEO Provider, Step 1, Keyword Research. This is the first part of a four-part Video series on how to analyze the work of your search engine optimization provider. We’re going to focus on this presentation mostly in the legal industry but a...
Video: Analyzing the Work of Your SEO Provider – Keyword Research
Video: Analyzing the Work of Your SEO Provider – Keyword Research This is part 1 of a 4 part video series which guides law firms and attorneys on how to analyze the work of their SEO provider The written transcript for this video can be found here in a few days: Step...
SEO Since Panda Update: May 2014
May 2014 Panda Update is a Good Step Forward for SEO How to Succeed With SEO After The Update Until this last Google Update in May, Google was pretty easy for SEOs who had the resources to quickly rank websites-even in the most competitive markets. Before around May...
Law Firm Link Building – Backlink “Link Velocity”
“Link Velocity” If your website rankings have declined, it may be due to what I call “link velocity”. In other words, like many attorneys, you may be losing more links than you are gaining. This often happens because you are losing bad links you had acquired in the...
Not Just The First Page: The TOP of Google
First page is not good enough for our clients: We have success getting even personal injury attorneys into the 1-3 spots on Google organic and Google Places/Maps/Local results for the most competitive terms in large markets like Denver and Houston, and we can do the...